The new brand platform and latest campaign reflect Etienne Aigner's shift toward more fashion-forward merchandise, elevating and refreshing the brand's creative identity, while introducing a younger consumer demographic to the brand. The campaign, which launched on August 12, includes print and online ads. Etienne Aigner's new brand platform encompasses a new website, brand logo, packaging and in-store layout -- all designed by YARD.
In addition to the new platform and corresponding ad campaign, the brand has opened its first-ever 3,500-square-foot flagship store in New York City's SoHo neighborhood. The new store, outfitted with a 12-foot cordovan leather door with brass nails, features architectural nods to Etienne Aigner's signature hue and hardware elements.