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The Ultimate Generic Brand Video

Chris Dickman Wed, 03/26/2014 - 08:52

We've all suffered through them — corporate videos stuffed with bland stock imagery, accompanied by a voice meant to inspire confidence. Kendra Eash had the inspired idea to create the text for what she titled A Generic Brand Video. Stock footage firm Dissolve then took the logical next step and created an actual video to go with the words, using clips from its collection. The result is rather chilling, in that it illustrates only too well the emptiness and cynicism behind so many corporate promotional videos.

Enjoy the Generic Brand Video below and check out the text on the McSweeney's site. You can only savor the closing words: "Did we put a baby in here? What about an ethnic old man whose wrinkled smile represents the happiness and wisdom of the poor? Yep."

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