When Winston Churchill visited Uganda in 1907, then a British colony, he traveled through it via train, steam boat, carriage, canoe, bicycle and even on foot. The experience apparently struck him to the degree that he later remarked that, "For magnificence, for variety of form and colour, for profusion of brilliant life - bird, insect, reptile, beast - for vast scale - Uganda is truly the pearl of Africa.” That "pearl of Africa" phrase stuck, to the point where it's still closely associated with the country.
In what's tied to an initiative to boost tourism and remedy "an uncoordinated and fragmented brand identity," Uganda's Ministry of Tourism, Wildlife and Antiquities has launched a logo competition which will include "The Pearl of Africa" as its strapline. Guidance for the new logo states that, "The logo should ideally represent Uganda’s unique combination of natural and human endowments, warmth and hospitality, entrepreneurship and workforce versatility, geo tourism destination potential, investment opportunities and commitment to sustainable development." Seems a tad ambitious to me.
But with a whopping 10,000,000 Ugandan shillings as the prize (okay, that's only about US $4,000), you might want to take a shot at this, since global entries are welcomed and there's no cost to participate. You have until February 20, 2014, to enter, with more information available on the Uganda Ministry of Tourism site. The graphic for promoting the competition, shown above, is hopefully not an example of the kind of work they're looking for.