Ground 4D is a Dublin-based specialist in integrated brand communications and experiential marketing. It recently collaborated with four international artists — Gisèle Scanlon, Will Barras, Jasper Wong and Kozyndan — to design the Tiger Beer Limited Edition box collection. Each box contains a Tiger Beer glass, with the goal of the project being "to create a four-sided canvas for the artists to display their interpretations of what makes Tiger Beer and Asia distinct."
The result seems quite successful. Perhaps the takeaway should be to ask yourself what kind of projects you could pitch to your clients to extend your relationship with them and help them grow the awareness of their products or services in directions they perhaps hadn't considered.