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Tesla Logo Puts the E in SEXY

Chris Dickman Mon, 03/21/2016 - 06:18

It's well known that electric car manufacturer Tesla Motors is named after the brilliant inventor of the alternating current induction motor, Nikola Tesla. But the imagery in the Tesla logo, shown at right, remains a mystery. Is it taken from the schematics symbol for a battery, shown below? Others see a reference to the rotor slot/post in an AC motor. And if you look at it just right, you might see a representation a cat's nose — although it helps to be a cat lover to see it. In any case, neither Tesla nor the logo's creator, Prado Studio, seems willing to shed any light on this graphical mystery.

But if the company's logo is a puzzle, the logo for the latest Tesla leaves nothing to the imagination. Following in the lineage of the Model S and X, the Model 3 will be unveiled at a gala event on March 31. It should be quite a wingding, since the 3 has a starting price of $35,000, making it available to a much broader clientele than its siblings. Of course, scarcity was one of the appeals of the Tesla, so it will be interesting to see if this entry-level initiative will kill the brand's desirability. But the backstory of the new car's name is rather amusing. Apparently the teenage boys running the company thought it would be the height of hipness to have the first four car model names be S, X, E and Y. I am not joking.

But Ford got its dander up at the idea of upstart Tesla using the Model E moniker. Tesla had to back away but that's not to say that it renounced its adolescent fondness for lame sexual innuendo. The logo of the Model 3, shown above, is taken from the E in the Tesla wordmark, so Elon Musk's grand plan to create a line of sexy cars remains intact. All hail Silicon Valley!

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