We take cans of soft drinks for granted but of course there once was a world where glass bottles ruled. In fact, purists swear that Coke in bottles tastes better than its can-based equivalent but it's hard to know how much of this belief is based more in nostalgic sentiment than in actual taste. Be that as it may, last year saw 475 billion cans of beverages in all categories consumed worldwide. The majority of these were aluminum, with tin-plated steel steel coming in a distant second.
As in all categories of packaging, soft drink designs have evolved over the years, although as you can see from the examples below spanning the last 50 years, they've remained pretty boring. I mean, the big innovation seems to have been simply to set the type at an angle. Where is Andy Warhol when we need him?