Reebok is a new brand with a new purpose, and now has a new brand mark to symbolize this transformation -- The Reebok Delta symbol. The branding switch coincides with Reebok's singular focus on fitness.
Through the millennia the delta has been a symbol of change and transformation. The new Reebok Delta symbol represents the positive and transformative change that fitness can have on a person's life, and will be a badge for those who pursue a fuller life through fitness. The three distinct parts of the Reebok Delta each represent the changes - physical, mental and social -- that occur when people push themselves beyond their perceived limits and embrace an active and challenging life.