REDLAB, a full-service post-production facility with a project roster including feature films and tv shows such as Schitt’s Creek, Pompeii, Working Moms and Resident Evil as well as commercial clients including Honda, Diet Coke and Mercedes.
With a new, modern renovation, the promotion of Bridget Frank to the role of Commercial Sales Executive and with Jason Landerkin as their new V.P. of Operations and Finance, REDLAB felt it was the right time to rethink their whole identity. They needed a system that reflected their mission as artists, collaborators and technologists. Their new identity is more modern, energetic, sophisticated (playful) and relevant to the expanded services that they now offer.
“REDLAB needed a brand identity that aligned to their vision and a logo that had the ability to work cross-platform — from TV to film to online. The resulting design is modular and transformative — a logo that is alive and will continue to evolve with REDLAB,” explains Mooren Bofill, Design Director at Toronto agency john st.
“This industry requires us to always be ahead of the curve and finding new ways to stay relevant. Especially when you’re providing services that see creativity and technical capabilities converging.” says Vinit Borrison, co-founding partner at REDLAB. “With this in mind, we knew it was time to show our peers and our clients that we not only apply this standard to the work that we put out, but in how we present ourselves. We sought out one of the best branding agencies in Toronto to help us accomplish this.”
Advertising Agency: john st.
Executive Creative Directors: Stephen Jurisic, Angus Tucker
Design Director: Mooren Bofill
Designer: Petra Cuschieri
Account Supervisor: Sarah Ramage
Producer: Andrew LaGrave
Director of Photography: Vinit Borrison
Website Design: john st., JNKM Design