Site Statistics

  • Members: 153,040
  • Logos: 62,396
  • Sales: $2,315,345

PANTONE announces SkinTone™ Guide

admin Wed, 09/19/2012 - 12:10

True story: When I worked in advertising in the middle east I had a colleague who was highly insensitive towards the feelings of his co-workers who came from all over the world. He used to call them by a Pantone number that corresponded to their skin color. He was only joking and this wasn't his only crazy habit. He was also stealing unfinished soda cans without asking from his peers as he was collecting them for recycling. Thus, nobody took serious offence about his name calling, but it was still considered racist. 10 years later Pantone releases a color scale that helps you scientifically define what color your skin is. How things change.

PANTONE SkinTone™ Guide is a new collection of 110 skin tone shades for inspiration and use in any application where skin tone needs to be matched to a color standard.

The PANTONE SkinTone Guide was created by scientifically measuring thousands of actual skin tones across the full spectrum of human skin types. Specially formulated to be the closest physical representations of skin colors, the library is a comprehensive visual reference of human skin tones for use in any market where skin colors are relevant. It's the only internationally available color standard to accurately match skin tones.

Each PANTONE SkinTone number is comprised of a four-digit alphanumeric number. The first two positions reflect the hue or undertone of the skin. The second two positions represent the tone or lightness and darkness of the skin.


  • 110 colors numbered from 1Y01 SP to 4R15 SP.
  • Each color is identified by a unique PANTONE Number that represents both the tone and the undertone of the color.
  • Large-size swatch with central aperture for easy color evaluation and matching.
  • Reverse of swatch has mock perforation to allow color to be shared.
  • Digital values available in PANTONE COLOR MANAGER Software.
  • Includes color index.
  • Colors were developed to present the best color match when evaluated under D65 (Daylight 6500K) lighting.
  • Compatible with today's digital workflows – colors easily updated in leading design applications.


BEAUTY: Matching and coordinating cosmetics to skin color.

FASHION: Bring skin color into the mix when developing colors and palettes for design and producing accessories, foundation garments and intimates.

PRODUCT DESIGN: Develop and control natural skin tones for toys and a variety of products and accessories

PHOTOGRAPHY: Easily match skin tones for accurate photo editing and retouching.

PRINTING/PACKAGING/GRAPHIC DESIGN: Provides quality control standards for consistent and appealing skin tone reproduction.

MEDICAL: Useful for creating baseline color standards for restorative and cosmetic surgery and prosthesis manufacture.

You can buy the PANTONE SkinTone Guide for $89.

Get Inbox Inspiration

Sign up for the latest branding inspiration, industry news, and logo design tips & resources. Join thousands of designers and branding experts who stay inspired with our monthly newsletter.