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New eBay Logo

admin Thu, 09/13/2012 - 15:04

Ebay recently announced a new logo. Reminds me of Google and latest MS rebranding. Is this colourful minimalism the new branding trend for internet companies? See the images of the application below and first reactions from designers on LinkedIn.

Here is what the president Devin Wenig wrote about it:

Seventeen years ago this month, eBay created a new way for people to buy and sell practically anything. We’ve since helped millions of people launch their own businesses and helped change the way the world shops for things they need and love.

Today we’re creating the future again. We’ve been building the new eBay. And today, we’re proud to introduce a new look for the eBay brand.

Our refreshed logo is rooted in our proud history and reflects a dynamic future. It’s eBay today: a global online marketplace that offers a cleaner, more contemporary and consistent experience, with innovation that makes buying and selling easier and more enjoyable. We retained core elements of our logo, including our iconic color palette. Our vibrant eBay colors and touching letters represent our connected and diverse eBay community – more than 100 million active users and 25 million sellers globally and growing.

The eBay logo is known the world over, so changing it was not a decision made lightly. The time felt right. We’re incredibly proud of how eBay started and quickly grew into the world’s largest online marketplace. Auction-style listings, used goods, vintage items and quirky, one-of-a-kind finds are still a big part of what makes buying and selling on eBay special. We hope that’s always true. But we’ve evolved a lot in the past few years, and eBay is much more than auction-style listings today.

Today, most items sold on eBay are new, listed at a fixed “Buy It Now!” price. Our most successful sellers ship most items free, offer returns and deliver consistently great customer service. Shop eBay today and you’ll discover more visual search, making browsing for what you want simpler and more enjoyable. It’s easier than ever to compare new and previously owned items, helping you decide the best value for you. This is the new eBay.

On today’s eBay, you can buy a rare camera from a collector and a new digital point-and-shoot from a trusted electronics seller; a vintage dress from a fashion boutique owner and a new jacket from a designer you love; or a one-of-a-kind item from someone who shares your passion. You’ll also find great deals on new items from your favorite brands, retailers and local neighborhood stores. This is the new eBay.

We’re also creating new ways to sell and buy. eBay is a mobile commerce leader. Our mobile apps have been downloaded 100 million times, and this year we expect over $10 billion in volume transacted via mobile. Shopping anytime, anywhere? This is the new eBay.

We intend to keep creating better ways to buy and sell. We’ll keep helping sellers of all sizes – from individuals and small merchants to top brands and retailers – compete in today’s rapidly changing world. And eBay will become more personalized, tailored to the way you want to shop. We will be local and global, giving buyers and sellers incredible choice and opportunity.

In September 1995, eBay began by connecting a seller with a buyer who wanted a broken laser pointer. Today, we’re still focused on connecting buyers and sellers, anytime, anywhere, to the things they need and love.

Welcome to eBay today. And stay tuned. There’s more to come.


Jon Askill's picture

I thought this was a joke at first. It looks like they tried to open an Indesign file and a missing font was substituted. The new version isn't even particularly well executed - the overlaps on certain letters are more than the, well no overlap at all on others.

I can see their logic on why they wanted to change it maybe, but ultimately. FAIL!!

chub639's picture

The new logo has a lot more class.
The old one was horrible, and it's not because you makes it in three minutes, that it is not good. You just must have the feeling.

established82's picture

LOL Clearly you've never designed a logo before...
and if you have...
clearly you've never done it along side other "professionals".

Ortega Graphics's picture


You shouldn't jump to conclusions.

I can vouch for Chub639. I've seen some of his work; he is a great conceptual thinker. He even won several European awards in advertising and marketing.



Orbitalflare's picture

Dullsville! No character, they could've used Helvetica Extended and tightened the kerning way and beyond, oh wait...
I wonder what the invoice looked like? I know design/art is always subject to good and bad criticism, but I am really disappointed in this latest logo trend - perhaps we'll all go back to buying things in brown paper bags and give our savings to the homeless designer outside the store?

chub639's picture

@established82: .... 25 years creative director in an advertising agency, and more than 100 logo's including well-known ...

paint.box's picture

Hey guis, for the 1995 that was a good playful logo jumping outside the all other logos.
It was nice, but not so brilliant to win a world contest.
For the standards of 2012 the new one is really "bad logo". Nothing more than clear helvetica, no hidden message, no passion, nothing...
For the records my logo (this on the left side of my post) was created in 1992 on my first Mac LC2. Now it's may look ridiculous, but for the 1992 it was a "BOMB".


Phunkmonster's picture

I think a lot of companies are trying to distill their identity down into the simplest forms possible for a sleeker more appealing look. Look at Apple, they have a symbol now, that's it, nothing else! I think a lot of companies would like to have that very distilled, very iconic approach to their brand identity. For companies like eBay and Google it's harder to do this I guess? Microsoft have clearly tried to do this with Windows and their other brands, but Windows is just too generic if you ask me. Just around the corner from where I live, there's a window installation company called Kingsley. Their logo, which they've had for years is exactly the same as the new Windows branding, except in single colour!


lucasf926's picture

I will say that the ebay logo isn't BAD it isn't GREAT either. If anyone read the Logo Design Article in the newest Newsletter - it deals with this. Basically to sum it up it said trust your designer and know who you're hiring - you wouldn't hire Picasso to paint in a photorealistic fashion. While he might be exceptional at it, he won't have the same inspiration. Not everyone is keen about the new modern minimalistic design and consequently not every designer excels in it - not to worry not every person likes/needs it. Personally I'm a designer who specializes in minimalistic designs and I can stand by my first sentence. I have always thought that ebay needed something more and for what they are doing the 'nailed' their logo. Let me explain - their first logo was...childish. Not that it looked bad but it looked like you had a computer version of a logo that your little sister created for her backyard toy sale. Which I guess is what ebay was in the beginning. Now that ebay is 'grown up' you can see why they'd want a new logo - they're more modern, more contemporary - not just a garage sale anymore and they wanted their logo- while keeping the same pallet to showcase that change. Great intentions but just like in the original logo - I think it needs something more.

scottoconnor5's picture

Its correct but i thing its not sure for good quality products on Ebay. And Personally I'm a designer who specializes in minimalistic designs and I can stand by my first sentence.

Kitchen Cabinets

hadensteen's picture

New version of that so graphically improving app..,and quality are become horribly designable.I use that both as comparable its nice Templates

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