New York City-based brand identity firm Mucca was recently tasked by South Korean luxury department store Shinsegae to create a brand system for its SSG Food Market, described as a "forward-thinking food emporium." According to Mucca, "We developed an information-rich brand system to speak to a demographic hungry for facts about food and health. A focus on local suppliers and their stories evokes the world of the farm, while custom stencil typography, natural materials and hand-applied graphics convey a spontaneous energy and artisanal spirit. Mucca covered a lot of ground to bring SSG Food Market to life: a brand identity, departmental signage, merchandising, wayfinding, iconography, uniforms, retail packaging, private label packaging and a website."
Mucca Brings the SSG Food Market to Life
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