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Logo Color Psychology Considerations

Chris Dickman Mon, 03/31/2014 - 13:02

Last week we posted an item covering logo color from a design perspective. This time the topic has been approached from a psychological angle, in which the primary and secondary colors are analyzed in terms of personality/emotions, politics, marketing and, somewhat unusually, chakras, followed by a collection of well_known logos using the dominant colors. While internet marketing solution provider WebpageFX did a competent job of putting together the infographic below, it's good to keep in mind that the understanding of the relationship between color and our emotions remains rudimentary. And of course cultural considerations mean that any pronouncements about how color effects us should be treated with a grain of salt. But it's an interesting exercise to look at the logos of global brands and imagine them in different colors. Green McDonald's arches? Coca-Cola's famous script in blue? Unthinkable!

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