Streetart agency (Yekaterinburg, Russia) made identity for pub using shadow.
Belgian pub “Brugge” is a bar whose speciality is Belgian beer. When creating the identity of this bar, the team decided that the identity should be a tad narrative so it could be easily described. It should have an insight.
One of the few positive things related to both beer and bars is a subject of truthfulness. Beer helps refresh communication between people, and the bar is a place that stays true to its guests and its audience; furthermore, the bar needs the loyalty of its audience.
And the most important is that each public house is essentially a place. Specifically for this place Streetart created a brand identity and a myth about the dog, whose shadow comes to life each night at the same time, at the same place.