According to a survey made by entertainment channel, Food Network UK, more than half of men prefer their Mom's cooking to their own wife's.
When growing up our brains learn to love what's on the menu at home. Most of us also associate home cooked meals with a safe and loving environment. Most people have a sentimental attachment to at least a few of the dishes their Mother's used to make. I have fond memories of a rice pudding with sour cherry souce my Mom used to make.
It should not be a surprise to see the fast food restaurant, Wendy's associating their refreshed brand with Mom's cooking. Look at the clever way the word Mom is hidden in Wendy's collar. The trick is most apparent in the single color variation of the logo used on packaging. Watch the commercial below, see if the word "Mom" jumps at you at the end.
This is something you may not notice consciously for years, but unconsciously it will leave an imprint on your brain and you will associate it with the brand. It's a bit like the arrow in the Fedex logo or the bear in Toblerone.
See more fantastic logos with hidden meanings.
High-res vector logo sourced from Brands of the World.
Update 1: According to Huff Post the hidden message was unintentional. "We are aware of this and find it interesting that it appears our Wendy cameo has 'mom' on her ruffled collar. We can assure you it was unintentional," Wendy's senior vice president of communications, Denny Lynch.
Update 2: Several readers pointed out that her freckles loosely reference the Big Dipper. Wikipedia identifies many cultural references associated with this star constellation including the Bible and Tolkien's Middle-Earth. It's a prominent symbol in Manga series Fist of the North Star. But it would be a stretch to go there, would it not?