Competition for advertising budgets between heavyweights such as Google, Twitter, Instagram, LinkedIn, Pinterest and Facebook is now driven by user data. The days of launching campaigns with little sense of who will be reached is over, with data increasingly being collected at multiple points and aggregated to create sophisticated profiles. So it's no surprise that search and social destination sites are working hard at demonstrating their prowess at collecting such actionable data to advertisers and agencies.
Facebook recently came up with a successful way to do so in the form of a deck of cards, designed by London creative agency Human After All. Each card offers a data-driven insight about Facebook and its users, along with a unique illustration. More than 1,000 decks were distributed in the Europe, Middle East and Africa (EMEA) region, with France, Italy and Spain receiving alternative insights and illustrations. A large poster of the cards was also provided to Facebook to send to its clients. Note that the Jokers display the insights.fb.com URL of the Facebook IQ site, which promises "By harnessing Facebook insights and working with world-class researchers, we can help marketers understand people across generations, geographies, devices and time." Worth visiting, by the way, if you're unfamiliar with it, even if you're not a Facebook advertiser.