Based in Riyadh, Saudia Arabia, Design Boutique provides a range of graphic design and interior design services. Beyond its usual commercial work, the firm sometimes also engages in speculative projects in which it reimagines the look of famous brands. It did this recently for the Pepsi logo, the recent redesign of which it felt was too similar to the previous one. Design Boutique stated that "We think it's time for Pepsi to be brave and make a bolder redesign of their logo." They also came up with the phrase "don't stop," since "We wanted an inspirational and uplifting slogan. Focusing on all the good habits we do, habits that make us happy which we need to keep doing and never stop. Things like love, laughing, dreaming, playing sports, playing music — drinking Pepsi should be one of those habits that we don't stop."
As you can see below, Design Boutique came up with several examples of the proposed new logo in use. Going the 3D route is certainly something we're seeing a lot of right now. What about the typeface — is the aggressive sans serif a fit for the new logo? And beyond that, when's the last time you tried reimagining the look of a famous brand? It can be a great way to bring attention to your design and branding capabilities.