Site Statistics

  • Members: 154,833
  • Logos: 63,752
  • Sales: $2,351,939

D&AD Professional Awards 2017: Call for Entries

Chris Dickman Tue, 12/20/2016 - 12:41

British-based D&AD (originally British Design & Art Direction) was established in 1962 as a non-profit organization representing the creative, design and advertising communities, with a recent emphasis on demonstrating the impact of creativity and innovation on enhancing business performance. Of its many activities, perhaps the best known is its D&AD Professional Awards, as well as the related Annual, which features some of the best global design and advertising work.

Early next year, hundreds of the world's leading creatives will gather to judge the tens of thousands of pieces of work entered in the 2017 awards contest originating from more than 75 countries, in such disciplines as advertising, book design, branding and packaging, digital, direct, graphic design, magazine and newspaper design, music videos and film crafts, photography, product design, writing for design, and spatial design. The judges will sit on dozens of specialist juries, with voting always private and never by a show of hands.

For all categories, judges will consider three criteria with, in order of importance, the work having to be an original and inspiring idea; exceptionally well executed; and relevant to its context. Works are initially chosen for inclusion in the D&AD Annual, with a subset nominated and then chosen to receive a Yellow Pencil, a mark of creative excellence. Yellow Pencil choices proceed to Black Pencil judging, with jwork only receiving this distinction if it's deemed groundbreaking or redefines its medium. The White Pencil is awarded to work that "affects real and positive change."

More information is available on the D&AD site, with previous Pencil-winning work available for viewing. Some of the winners from the 2016 competition are shown below. The deadline is March 1, 2017, although entries received prior to February 16 receive a 20% discount.


Gourmet Goat | Award: Wood Pencil | Graphic Design | Logos | Agency: Interabang | Client: Gourmet Goat

IIS | Award: Wood Pencil | Graphic Design | Logos | Agency: AGoodId | Client: IIS, The Internet Foundation in Sweden

Resilient Thinking | Award: Graphite Pencil | Graphic Design | Posters (Graphic Design) | Agency: Hakuhodo Inc | Client: Comexposium Japan K.K.

World Table Tennis Championships 2015 | Award: Graphite Pencil | Graphic Design | Posters (Graphic Design) | Agency: DENTSU INC. | Client: TV TOKYO Corporation

Cut A Tree. Kill A Life. | Award: Graphite Pencil | Graphic Design | Posters (Graphic Design) | Agency: Y&R Malaysia | Client: Malaysian Nature Society

It Happens Here | Award: Wood Pencil | Graphic Design | Posters (Graphic Design) | Agency: Ogilvy & Mather London | Client: 28 Too Many

Penny the Orangutan | Award: Wood Pencil | Graphic Design | Posters (Graphic Design) | Agency: Kimpton Creative | Client: Sumatran Orangutan Society

Speech Bluddles | Award: Wood Pencil | Graphic Design | Posters (Graphic Design) | Agency: Juniper Park\TBWA | Client: Canadian Journalists For Free Expression

HeartShapes | Award: Wood Pencil | Graphic Design | Posters (Graphic Design) | Agency: MillerGoodman | Client: Miller Goodman

Get Inbox Inspiration

Sign up for the latest branding inspiration, industry news, and logo design tips & resources. Join thousands of designers and branding experts who stay inspired with our monthly newsletter.