If it's possible for us to approach our design work with a spirit of complete freedom, this is due in no small part to French artist Marcel Duchamp, who turned a urinal upside down, labeled it "Fountain" and exhibited it in the 1917 Armory Show in New York City. The rest, as they say, is history. Benoit Jammes, a young graphic designer based near Paris, would seem to follow in the Duchampian tradition. Having come across a stash of old cassette tapes in his home, Benoit told me recently that the discovery brought back memories of his childhood from the 80s and led to a series of constructions in which the tapes serve as the trigger for a wide range of cultural references. I've included a few favorites below, with the entire collection available for browsing on Flickr. Signed copies of photos of the works are apparently available.
The Cassette Tape Art of Benoit Jammes
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