Site Statistics

  • Members: 122,053
  • Logos: 59,719
  • Sales: $2,173,561

The Art of Branding by Guy Kawasaki

admin Wed, 06/04/2014 - 23:10

In the real world, you don’t have infinite resources; you don’t have a perfect product; and you don’t sell to a growing market without competition. You’re also not omnipotent, so you cannot enforce what people think your brand represents. Under these assumptions, most companies need all the help they can get with branding. ~ Guy Kawasaki

Get Inbox Inspiration

Sign up for the latest branding inspiration, industry news, and logo design tips & resources. Join thousands of designers and branding experts who stay inspired with our monthly newsletter.