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Why JPEG is no good for a logo

admin Mon, 11/04/2013 - 14:43

Larry Hynes created a presentation titled NoJPG about why JPEG is not an appropriate file format for logos and why clients must keep both a vector (EPS, PDF or SVG) and PNG file on hand. Just like we provide here on StockLogos.

4 Comments

molumen's picture

EVERY. CLIENT. SHOULD . READ. THIS.

Also, "Ta-da!" :)))

nimblepix's picture

Why not just use .svg files for everything logo wise?

molumen's picture

SVG is primarily a web format, and its later specification hints at supporting CMYK and other color formats, but it is far from being there yet. So SVG, while being better than any bitmap format out there, is still a poor choice to replace EPS or PDF.

You can read the working draft of the SVG 1.2 spec here: http://www.w3.org/TR/SVGColor12/