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Uganda Wants You to Design its Logo

Chris Dickman Mon, 02/03/2014 - 08:29

When Winston Churchill visited Uganda in 1907, then a British colony, he traveled through it via train, steam boat, carriage, canoe, bicycle and even on foot. The experience apparently struck him to the degree that he later remarked that, "For magnificence, for variety of form and colour, for profusion of brilliant life - bird, insect, reptile, beast - for vast scale - Uganda is truly the pearl of Africa.” That "pearl of Africa" phrase stuck, to the point where it's still closely associated with the country.

In what's tied to an initiative to boost tourism and remedy "an uncoordinated and fragmented brand identity," Uganda's Ministry of Tourism, Wildlife and Antiquities has launched a logo competition which will include "The Pearl of Africa" as its strapline. Guidance for the new logo states that, "The logo should ideally represent Uganda’s unique combination of natural and human endowments, warmth and hospitality, entrepreneurship and workforce versatility, geo tourism destination potential, investment opportunities and commitment to sustainable development." Seems a tad ambitious to me.

But with a whopping 10,000,000 Ugandan shillings as the prize (okay, that's only about US $4,000), you might want to take a shot at this, since global entries are welcomed and there's no cost to participate. You have until February 20, 2014, to enter, with more information available on the Uganda Ministry of Tourism site. The graphic for promoting the competition, shown above, is hopefully not an example of the kind of work they're looking for.

3 Comments

inGenious's picture

There is a little bit... Romania paid $ 130,000 for the design of country's tourism logo.

Mike2's picture

Anyone interested in helping out this country needs their heads examined.

Do you not remember the Bill that was proposed to bring the death penalty for gays? Well, it was "watered down" due to world outrage but it is now suggested that being gay is an offence for which one can be sent to life in prison.

Logo contest to boost tourism? You've got to be kidding!

"an uncoordinated and fragmented brand identity," indeed.

This from Wiki for the uninformed:

"The Uganda Anti-Homosexuality Bill (often called the "Kill the Gays bill" in the media due to the originally proposed death penalty clauses) was passed by the Parliament of Uganda on 20 December 2013 with the death penalty proposal dropped in favour of life in prison. The bill must be signed by the President of Uganda before becoming law."

I'm hoping this is perhaps some kind of a sick joke rather than an actual contest.

[ Designers should not do any spec work to begin with but that is perhaps a minor point, all things considered ]

Chris Dickman's picture

Of course, nobody in their right mind would participate in this.