Site Statistics

  • Members: 101,808
  • Logos: 57,199
  • Sales: $1,759,667

How the big business uses the emotional power of logos

admin Thu, 03/20/2014 - 15:09

Golden arches. Swoosh. Mouse ears. You know what they mean. Some logos are so powerful that they don’t need to spell out their names, or that they transcend cultural borders. How can these simple, trivial little artworks inspire global familiarity with so many of them having become iconic? Because they’re not trivial or simple.

Iconic logos are masters of subtleties and understatements. In the infographic below, we learn that logos carry sublime color meanings. Do you ever wonder why some logos are bright yellow and some red? Why luxury brands are usually black, white, or brown, while corporate logos are blue?