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Paul Rand's logos

admin Sat, 08/13/2011 - 00:40

Paul Rand (born Peretz Rosenbaum, (August 15, 1914 — November 26, 1996) was an American graphic designer, best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Westinghouse, ABC, and Steve Jobs’ NeXT. He was one of the originators of the Swiss Style of graphic design.

Rand was educated at the Pratt Institute (1929–1932), Parsons The New School for Design (1932–33), and the Art Students League (1933–1934). From 1956 to 1969, and beginning again in 1974, Rand taught design at Yale University in New Haven, Connecticut. Rand was inducted into the New York Art Directors Club Hall of Fame in 1972.

See some of his best logo design work below.

Paul Rand logo
American Broadcasting Corporation (ABC), 1962

Paul Rand logo
Accent Software International, 1994

Paul Rand logo
Atlas Crankshaft Corporation, 1964

Paul Rand logo
Borzoi Books, Alfred A Knopf Inc., 1945

Paul Rand logo
El Producto Cigar Company, 1952

Paul Rand logo
Coronet Brandy, 1941

Paul Rand logo
Cresta Blanca Wine Co., 1942

Paul Rand logo
Dunhill Clothiers, 1947

Paul Rand logo
Enron, 1996

Paul Rand logo
Esquire Magazine, 1938

Paul Rand logo
Stafford Fabrics, 1942

Paul Rand logo
Ford Motor Company, 1966 (not used)

Paul Rand logo
Harcourt Brace and Company, 1957

Paul Rand logo
Helbros Watch Company, 1943

Paul Rand logo
International Business Machines (IBM), 8-bar variation, 1972

Paul Rand logo
John David Stores, pre-1965

Paul Rand logo
Mossberg & Company, 1987

Paul Rand logo
NeXT Computers, 1986

Paul Rand logo
Portfolio Magazine Logotype, 1940s

Paul Rand logo
Robeson Cutlery Company, 1947

Paul Rand logo
Smith, Kline and French Laboratories, 1945

Paul Rand logo
Theatrical Architectural Television, 1949

Paul Rand logo
Tipton Lakes, 1980

Paul Rand logo
United Parcel Service (UPS), 1961

Paul Rand logo
Wallace Puppets, 1938

Paul Rand logo
Westinghouse, 1960

Paul Rand logo
Yale University Press, 1985

Steve Jobs talks about Paul Rand

Paul Rand Tribute Film (2007)

9 Comments

AKMulligan's picture

I had not realized that all of those were Rand's. Amazing!

Color Storm Design's picture

Yep, he was pretty famous for what he did. And Just to think that some of those logos like the Westinghouse logo and the Atlas logo look appropriate for today. They look extremely modern for their time. HE is a legend.

dlewand691's picture

Please credit www.paul-rand.com for image use. Thanks!

Danny Lewandowski
www.paul-rand.com

advartising's picture

Some amazing logos, indeed. But I prefer Bob Noorda as a logo designer.

caoimghgin's picture

Sometimes I like him, other times I think he's having a laugh at my expense.

ryu's picture

one of the masters! kept things quite simple!