Paul Rand's logos

Paul Rand (born Peretz Rosenbaum, (August 15, 1914 — November 26, 1996) was an American graphic designer, best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Westinghouse, ABC, and Steve Jobs’ NeXT. He was one of the originators of the Swiss Style of graphic design.

Rand was educated at the Pratt Institute (1929–1932), Parsons The New School for Design (1932–33), and the Art Students League (1933–1934). From 1956 to 1969, and beginning again in 1974, Rand taught design at Yale University in New Haven, Connecticut. Rand was inducted into the New York Art Directors Club Hall of Fame in 1972.

See some of his best logo design work below.

American Broadcasting Corporation (ABC), 1962

Accent Software International, 1994

Atlas Crankshaft Corporation, 1964

Borzoi Books, Alfred A Knopf Inc., 1945

El Producto Cigar Company, 1952

Coronet Brandy, 1941

Cresta Blanca Wine Co., 1942

Dunhill Clothiers, 1947

Enron, 1996

Esquire Magazine, 1938

Stafford Fabrics, 1942

Ford Motor Company, 1966 (not used)

Harcourt Brace and Company, 1957

Helbros Watch Company, 1943

International Business Machines (IBM), 8-bar variation, 1972

John David Stores, pre-1965

Mossberg & Company, 1987

NeXT Computers, 1986

Portfolio Magazine Logotype, 1940s

Robeson Cutlery Company, 1947

Smith, Kline and French Laboratories, 1945

Theatrical Architectural Television, 1949

Tipton Lakes, 1980

United Parcel Service (UPS), 1961

Wallace Puppets, 1938

Westinghouse, 1960

Yale University Press, 1985

Steve Jobs talks about Paul Rand

Paul Rand Tribute Film (2007)