We've seen Starbucks take coffee out of its logo, followed more recently by Domino's dropping the word 'pizza.' Now New York City has revealed a redesigned look for its yellow cabs that shrinks the 'NYC' and reduces 'Taxi' to a simple letter 'T.' David S. Yassky, the chairman of the city’s Taxi and Limousine Commission, is quoted as saying that the change wouldn't prove confusing. “We have no doubt that a yellow car with a roof light with a big T will be understood as a New York City taxicab,” he said. “Even the greenest of greenhorns will know that it’s a taxicab.” Really? And the iconic checkerboard pattern? Fuhgeddaboudit! Coupled with minimizing the letters 'NYC,' what's left is just a big yellow vehicle and an ambiguous 'T.' Designers 1, Tourists 0. The new version is shown at top, with the previous one below.
