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London 2012 Olympic and Paralympic Games Tickets: The End of a Branding Nightmare?

Chris Dickman Thu, 05/24/2012 - 08:15

When the logo for the 2012 London Olympic games was revealed, it triggered a hailstorm of criticism. Ostensibly based on the date 2012, design firm Wolff Olins claimed their creation was "unconventionally bold, deliberately spirited and unexpectedly dissonant, echoing London’s qualities of a modern, edgy city." If you say so.

In contrast, the tickets for the event, which were revealed this week, aren't likely to incite people to create petitions of protest, as was the case for the logo. Designed by FutureBrand, part of McCann Worldgroup, the tickets are notable for their use of the pictograms for the games, created by London design practice SomeOne.

First up below are some tickets for the Olympic games, followed by a selection from the Paralympic Games.