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Famous Logo ReDesigns of 2011

admin Fri, 12/30/2011 - 18:26

Via: Jaymug

7 Comments

Crumbit's picture

Most of these seem better in their earlier version.

AKMulligan's picture

That was my thought, too, especially Comedy Central.

admin's picture

I agree. These companies may have pushed rebranding too soon.

Teddy's picture

But I think some of them do look a lot better now. Like the "Current" logo. I love it, it's got so much more life to it. "E-how" needed this desperately too, and the one for "Children's Miracle Network Hospitals" looks so cool now.
Others like StumbleUpon or Quirky didn't really need it.

Avalikmom's picture

Isn't it funny that the company that should have the best logo is often far lacking:
Ontario College of Art and Design.

They should have a logo that represents design – the first logo is pretty far lacking in that respect.

I agree that many of the new logos are worse than the first. Particularly NBC – are they really giving up their peacock!!! That peacock has always been 'the' trademark for NBC. Additionally, having no space between NBCUniversal is really unattractive.

VM ideas's picture

There must be explanation of the NBCUniversal rebranding. It's so uncanny to change such a well-known logo.

Well, I found this story:
NBC Universal was formed in May 2004 by the merger of General Electric's NBC with Vivendi's Vivendi Universal Entertainment. GE and US cable TV operator Comcast announced a buyout agreement for the company on December 3, 2009. Following regulatory approvals, the transaction completed on January 28, 2011. Comcast now owns 51% of NBC Universal while GE owns 49%.
Originally, the NBC Universal logo was a combination of the NBC peacock logo and the Universal Studios globe and text. The logo was redesigned in January 2011 to reflect the new Comcast ownership.

That's commercialism and marketing for you at it's best... Killing brands 101 (heh).

Avalikmom's picture

Thanks for the info. At least there was a reason for making their logo ugly. LOL