Pepsi logo price tag: $1,000,000
The new Pepsi logo was designed by the Arnell Group in 2008. The listed prices include a complete branding package unless otherwise noted.
Australia and New Zealand Banking
Group logo price tag: $15,000,000
New Zealand Banking Group logo was redesigned in 2009.
Accenture logo price tag: $100,000,000
The new Accenture logo was designed by Landor Associates in 2000.
BBC logo price tag: $1,800,000
The BBC logo was redesigned in 1997.
British Petrol (BP) logo price tag: $211,000,000
The BP logo was redesigned in 2008.
Enron logo price tag: $33,000
The Enron logo was designed by the famous Paul Rand in the 1990s. See more of Paul's work here.
Glasgow 2014 Games logo price tag: $95,000
The Glasgow 2014 Games logo was designed by Marque Agency and this price only includes the logo design.
Google logo price tag: $0
The original Google logo was designed in 1998 by Sergey Brin, one of Google's founders in Gimp. Later it has been fine-tuned several times, but the original concept was kept intact.
Coca-Cola logo price tag: $0
The famous Coca-Cola logo was created by John Pemberton's bookkeeper, Frank Mason Robinson, in 1885. Robinson came up with the name and chose the logo's distinctive cursive script. The typeface used, known as Spencerian script, was developed in the mid-19th century and was the dominant form of formal handwriting in the United States during that period.
London 2012 Olympics logo price tag: $625,000
The 2012 Olympics logo was designed by Wolff Ollins in 2007. See Olympic logos from the last 100 years here.
City of Melbourne logo price tag: $625,000
The City of Melbourne logo was designed by Landor Associates in 2009.
NeXT logo price tag: $100,000
The NeXT logo was designed by Paul Rand for Steve Jobs in 1986.
Nike logo price tag: $35
The Nike logo was designed by Carolyn Davidson in 1975. The price only included the logo design, which later has been refined but the original concept just like in the case of Google and Coca-Cola has been kept intact. Later Nike gave 500 shares of stock to the designer, which is now worth over $600,000.
Twitter logo price tag: $15
The Twitter logo was designed by Simon Oxley in 2009. It has recently been updated.
13 Comments
Just crazy!
Unbelievable price.
Not so unbelievable when you look at the money that the branding has made them.
The prices for the top five logos (branding) are just ridiculous.
Always like reading these type of blog posts!
wow.... thank you..... :( ... :O ... :)
That's interesting to see how much they cost. Branding is often overlooked by a lot of businesses. However it is so important to have strong branding to reflect the expectations and professionalism of your business. - Josh
Always revealing reading. Now to reprice some of my designs ;)
Price comparison is rather misleading as most will be including rollout across all use. In BP's case for example all vehicles, forecourts, offices and literature etc.
So it clicked... cool! But the high fees are for total branding, not only for the logo.
But looking forward for sum like this in SL brief :)
Just like to say this post has been featured in LinkedIn today.
This is a great read but the title is misleading. This is not the 'cost of logo designs', this is the price of applying a new logo corporate wide.
One reason the BP figure is so high is because globally it has so many retail outlets, corporate offices, collaterals, staff, uniforms and so on that such an exercise is extraordinarily expensive.
This makes such comparisons a bit like comparing apples with oranges.
But to me, the key question is, "Are logos relevant today?"
i think there is no such great place for logos than this...:)
http://www.designcrowd.com/?ref=umairs92