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Famous logo designs and how much did they cost?

admin Tue, 08/07/2012 - 11:31

Pepsi logo price tag: $1,000,000
The new Pepsi logo was designed by the Arnell Group in 2008. The listed prices include a complete branding package unless otherwise noted.

Australia and New Zealand Banking
Group logo price tag: $15,000,000

New Zealand Banking Group logo was redesigned in 2009.

Accenture logo price tag: $100,000,000
The new Accenture logo was designed by Landor Associates in 2000.

BBC logo price tag: $1,800,000
The BBC logo was redesigned in 1997.

British Petrol (BP) logo price tag: $211,000,000
The BP logo was redesigned in 2008.

Enron logo price tag: $33,000
The Enron logo was designed by the famous Paul Rand in the 1990s. See more of Paul's work here.

Glasgow 2014 Games logo price tag: $95,000
The Glasgow 2014 Games logo was designed by Marque Agency and this price only includes the logo design.

Google logo price tag: $0
The original Google logo was designed in 1998 by Sergey Brin, one of Google's founders in Gimp. Later it has been fine-tuned several times, but the original concept was kept intact.

Coca-Cola logo price tag: $0
The famous Coca-Cola logo was created by John Pemberton's bookkeeper, Frank Mason Robinson, in 1885. Robinson came up with the name and chose the logo's distinctive cursive script. The typeface used, known as Spencerian script, was developed in the mid-19th century and was the dominant form of formal handwriting in the United States during that period.

London 2012 Olympics logo price tag: $625,000
The 2012 Olympics logo was designed by Wolff Ollins in 2007. See Olympic logos from the last 100 years here.

City of Melbourne logo price tag: $625,000
The City of Melbourne logo was designed by Landor Associates in 2009.

NeXT logo price tag: $100,000
The NeXT logo was designed by Paul Rand for Steve Jobs in 1986.

Nike logo price tag: $35
The Nike logo was designed by Carolyn Davidson in 1975. The price only included the logo design, which later has been refined but the original concept just like in the case of Google and Coca-Cola has been kept intact. Later Nike gave 500 shares of stock to the designer, which is now worth over $600,000.

Twitter logo price tag: $15
The Twitter logo was designed by Simon Oxley in 2009. It has recently been updated.

13 Comments

yvisa's picture

Not so unbelievable when you look at the money that the branding has made them.

Crumbit's picture

The prices for the top five logos (branding) are just ridiculous.

amir's picture

wow.... thank you..... :( ... :O ... :)

Salway Designs's picture

That's interesting to see how much they cost. Branding is often overlooked by a lot of businesses. However it is so important to have strong branding to reflect the expectations and professionalism of your business. - Josh

Phunkmonster's picture

Always revealing reading. Now to reprice some of my designs ;)

dekw's picture

Price comparison is rather misleading as most will be including rollout across all use. In BP's case for example all vehicles, forecourts, offices and literature etc.

craftsman's picture

So it clicked... cool! But the high fees are for total branding, not only for the logo.
But looking forward for sum like this in SL brief :)

marcus's picture

This is a great read but the title is misleading. This is not the 'cost of logo designs', this is the price of applying a new logo corporate wide.

One reason the BP figure is so high is because globally it has so many retail outlets, corporate offices, collaterals, staff, uniforms and so on that such an exercise is extraordinarily expensive.

This makes such comparisons a bit like comparing apples with oranges.

But to me, the key question is, "Are logos relevant today?"

Morgan99's picture

That is a fantastic read even so the identifie to rank of your siteHow to get the best link wheel services r will be mistaken. It's not the actual 'cost of company logo designs', here is the value of implementing a new company logo corporate wide.One particular explanation the actual BP determine is really large happens because globally it has so many stores, corporate offices, collaterals, staff, outfits and so on that this work out will be quite high priced.This kind of can make these kinds of reviews a tad just like evaluating pears together with a melon.

RachelWellington's picture

The most recent Yahoo logo cost $80,000 to make it slimmer and darker. According to Merissa Meyer, the CEO of Yahoo, the logo design was quite cheap compared to logos of other mega-corporations. However, the logo designs of Twitter, Nike, Coca Cola and Google are proof that you do not need to be a millionaire to create memorable logos. To see where you can get good logos for less cost, take a look at http://www.logofirms.com/logodesignpros.php