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The Eurovision Song Contest Logo Gets Tidied Up

Chris Dickman Thu, 07/31/2014 - 11:17

The Eurovision Song Contest is held annually among member countries of the European Broadcasting Union (EBU), with 2015 marking its 60th anniversary. The contest is apparently one of the most popular non-sporting events in the world. While the event is known best for its rather banal pop stylings, this year the winner was the rather unusual Conchita Wurst, from Austria.

The previous Eurovision logo goes back to 2014, with the objective behind the redesign being primarily to tidy it up. According to Sietse Bakker, Event Supervisor of the contest on behalf of the EBU, "Every character of the handwritten word mark was carefully crafted from scratch. The more smooth lines make this logo much more pleasant to look at on HD television, but also in print. For the underscores we chose the Gotham font, which has a strong, timeless look and provides a subtle reference to the EBU's corporate identity. The heart, as symbol of bringing people together, was given particular attention. By popping out the right side of the heart, it leaves a stronger impression, also as an iconic stand-alone element." The redesign was conducted by Amsterdam-based Storytegic.