The objective of Dentsu Japan was to design an exhibition space for the D&AD awards, the highest honor of the design industry. Target was Japanese design professionals. The motif came from pachinko, the Japanese pinball. Only ideas that go beyond uncontrollable variables such as luck or innate talent can win. This embodies the miracle of Design Fever. Four poster types were created. Themes included outer space and moe anime. The entrance feature a remix of pachinko parlour sounds and sparkling posters.
