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Craft Brewery Debuts New Branding

admin Mon, 04/21/2014 - 10:54

Midwest-based Upland Brewing Company unveiled a new logo and branching out to include new packaging for eight of Upland's most popular beers (with more likely to follow), as well as new signage, marketing materials, collateral and even tap handles.

The goal of the new look was simple: to capture the quality, culture and spirit that make us—and the community—unique. The hand-crafted nature of the beer is reflected in the extensive use of hand-lettered type and illustrations, whether in the distinctive hills logo (illustrated by Colorado artist The Bungaloo), or in the packaging and related materials (done by France’s BMD Design).

See the print campaign here.