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A Beer Brand is Born: Hilliard's Brewery

Chris Dickman Fri, 10/05/2012 - 04:06

Seattle-based boutique design agency Mint, which earlier took on the creation of the Monx Belgian Beer brand, has now followed that up with branding work for Hilliard's Brewery. In the words of Mint, "A new artisanal brewery opening in Seattle’s Ballard neighborhood warranted a sleek contemporary twist on the vernacular of beer culture. A fresh application of a crisp herringbone pattern balances cleanly executed typography, channeling traditional European blackletter in a contemporary way."


Hilliard's Logo
The wordmark for this craft brewer draws from the classic American beer vernacular.

Hilliard's Pint Cans
Chevron-based patterns change for each beer variety.

Can Detail
The Hilliard's seal is also featured on the reverse of the can.

8 Count Carton

Hilliard's Delivery Van
An iconic van delivers kegs and cans around the Seattle area.

Brewery Exterior
Hilliard's is located in an industrial part of Ballard. The unusual application
of the logo is an eye-catching and refreshing new aspect of the landscape.