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The Art of Branding by Guy Kawasaki

admin Wed, 06/04/2014 - 23:10

In the real world, you don’t have infinite resources; you don’t have a perfect product; and you don’t sell to a growing market without competition. You’re also not omnipotent, so you cannot enforce what people think your brand represents. Under these assumptions, most companies need all the help they can get with branding. ~ Guy Kawasaki