Check out Eurobrand's 2012 evaluation of global brands. Apple’s current brand value at a staggering 100.239 billion euros (roughly $130.6 billion), up from 66.658 billion euros in 2011 – a 43.9 percent increase in just one year.
Number two in the ranking is Coca-Cola’s brand portfolio, which is estimated to be worth 59.978 billion euros, roughly a Pepsico (41.569 billion euros) less than Apple.
The gigantic brand value Eurobrand assigns to Apple dwarfs that of rivals Microsoft (#3) and Google (#5) by a large margin. In fact, it’s almost the estimated brand value of Microsoft (53.973 billion euros) and Google (50.603 billion euros) combined.
The good news for them is that they’ve both seen a 5 percent increase in brand value as well, compared to last year. The bad news is that IBM saw a 13.8 percent jump, overtaking Google at the fourth spot in the ranking.
Biggest loser in the list is HP, which decreased 28.3 percent in brand value, according to Eurobrand. And also worth noting: the firm asserts that the companies that make up its Global Top 10 are all based in the United States. Via: TNW.