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About brief logo quality control

admin Sat, 06/11/2011 - 10:02

Here is a question I want the community to agree on. Admin controls the quality of logos in the general library. Shall I apply the same rules to logos in briefs? There are valid arguments for both sides.

Pro: Clients expect quality. Poorly designed logos will be detrimental to the site's reputation which in return may reduce the overall number of sales for everybody.

Contra: Clients want to see everything, even if it's not good. Sometimes they buy poor logos too. Let's give every designer a chance to show and sell their work.

We started with Pro initially, but shortly after the community requested Contra. Now I hear a lot of voices Pro again. Let me know what you think and we may change policies.

35 Comments

Sergem's picture

Contra. This is a democratic graphic design community and not a police state. Unless the design is really way beyond anything decent to be called a logo, then every single design must be allowed to be submitted. The client would be the judge of what's quality or not for them. Or, if it'd possible, let client have the option/ control of "eliminating" submissions that client feels do not meet the standards for what client is looking for.

jaxonart's picture

I think all submissions should be allowed to the briefs, but once the brief is over I think that the quality of the design should be a factor as to whether or not it enters the general library. If the design is NOT general enough and strong enough to be modified to suit multiple businesses, then it should not be part of the library....IMO.

skoomz's picture

i think once a logo is uploaded the client should get a link to the logo. this logo is completely viewable by him and only him ( in the case of it being rejected ), if the logo is really bad its "rejected" to the view of everyone but only the registered brief creator can view it and purchase. approved logos are just viewable like normal.

A.D's picture

Contra, it is a matter of taste of each person
"The client would be the judge of what's quality or not for them. Or, if it'd possible, let client have the option/ control of "eliminating" submissions that client feels do not meet the standards for what client is looking for."
I think the statement above said by Sergem is the best solution.

Graphics Afoot Studio Design's picture

I agree with AD and Sergerm. Let the clients control of the option. Clients have different flavors such as chocolate, vanilla, strawberry ice creams, etc. ;-)

MW design's picture

I think it will greatly improve clients feedback if they will be able to mark logos: "fits my brief or not". Just small plus or minus sign, viewable only in "recommended logos" section. Nothing more - not judgement of quality.
And maybe a small icon in briefs listing, indicating client activity, based on this.

ROCKADERO's picture

There should be a good standard for all logos.

anghelaht's picture

I believe stocklogos.com needs to upgrade it's logo approval system! Approved logos should be of better quality (including brief)! I don't know who approves the logos, here on this site, but i believe he should consider raising the level of the approved logos!

Avalikmom's picture

I think it should be the client's decision and once the brief has ended, put the logo in the general library. Everybody has different tastes. For instance, of the top 20 logos in the Human Rights logo contest I would consider most of them to be absolute junk – they made the top 20, so obviously others have different tastes.

jaxonart's picture

I've seen some logos sell here (for large sums I may add) that I could not believe were even published...not that they were bad obviously, just that we all have VERY different ideas of what is and is not good. Clients and potential buyers have an even broader like and dislike range. I've seen clients in the briefs take wonderful, creative logos and butcher them to the point that they 'liked' them, because they have in their heads what they want whether it complies to any design principals or standards. As much as I would love for there to be a standard to comply to and by for all, I think that there is no way to establish one that would be considered just by most, much less all. So in the good ole American spirit, I feel that everyone should have a shot! I see logos in the real world selling for major money and representing major brands that I also feel are complete crap...so, will poor quality logos bring down the integrity of this site? I think not. I think that most people who come looking to buy or browse here or any creative outlet, also come knowing that when in the presence of a creative lot, nothing is too surprising or shocking. And let's be honest, we all get some sort of guilty joy and pleasure from looking at the good AND the bad...
agree...disagree?

ROCKADERO's picture

Disagree. There should be standard to uphold.

Phunkmonster's picture

Logo submissions for the general repository I think should be vetted more closely and poorly conceived and executed designs properly monitored and rejected or ask the designer to improve upon the design if they're serious about submitting it. So I would vote PRO for the general repository.

Any design submitted for a brief is held in that section solely and does not make the general repository. The brief section should accept any submission but all designs after the brief is closed will need to be resubmitted as a 'general' logo and the rules of above apply. So I would vote CONTRA for briefs.

Obviously a bit more work for admin, but I think it would help enormously on many of the duplication of ideas we see in the repository as a result of designs submitted to briefs. It will also possibly stop squabbling over accusations of theft etc, if designs for briefs stay in the briefs section. You would expect to several several ideas being the same in brief sections for example.

jaxonart's picture

take a look through some of the older "SOLD" logos though...;/

ROCKADERO's picture

I think you have answered yourself there Cathy, you say, "older" logos. So I'm assuming the newer ones are ok.

jaxonart's picture

my point is that old or new...the sold logos section reflects that many logos will sell regardless of whether we believe them to be good or bad. We are not the buyers, so why should we decide what gets to be sold. In the end, it's Ivan's decision as to what he wants to be on his site...

ROCKADERO's picture

but you said older. If you said old or new I would understand your point. With the older sold logos there are some questionable ones.

Personally I think the standard is growing week in week out and this shows in the sold logos and in fact the amount of logos sold is ever increasing because of it.

Avalikmom's picture

I just think it is just too subjective. There is no real criteria for what is and is not a good logo.

A client had posted a brief, chose none of the submitted logos, and bought one that had absolutely nothing to do with the brief. I felt repulsed by the logo and showed it to a friend, and the friend had the same feelings.
So I just don't know how a judgement can be made, just too many variables.

skoomz's picture

join logo tournament and you'll quickly see how there admin tells you straight your logo is shit denied lol

ROCKADERO's picture

I'm happy with that lol. Would rather have someone tell me it's shite ! I actually said this to Ivan when I first joined.

Graphics Afoot Studio Design's picture

Are you joking, I hope?? Because I just joined LT! The new designer’s policies sounded “arrogant” as my dad said regarding to entries of minimum 20 logos to see if we are good or not. LOL

Sergem's picture

Skoomz was referring to their old policy. They use to let other member designers to vote yes or no on whether to accept a new designer's application, which in my opinion isn't really a good procedure as any asshole designer can just vote out any one he/she simply doesn't like. Now as you're well aware, they've already removed that requirement.

Your dad's right, their requirements for membership are a bit snooty and if you check on the works there, they're basically the same quality you can find as in other sites.

mccmedia's picture

Maybe new designers should submit 3-5 logos and THEN the designer THEMSELF is approved to be part of StockLogos. A bit like how it works on iStock. Otherwise anybody who knows how to technically make a vector "logo" and submit according to guidelines can upload a logo. Ok, their logo might sell (I say "might", but it probably won't) but if they upload many logos that are of poor quality compared to the others on the site, it may hinder the reputation of SL!

Just a thought!

molumen's picture

Frankly, I love this idea. That would actually increase the quality of the submitted logos since newbie 'designers' that have no idea what a good logo is won't make it to here. And it would at the same time dramatically decrease the amount of work for the admin since he won't have so many logos to reject.

NancyCarterDesign's picture

Buyers often don't understand good design either. It's a down side of sites like this - little or no client education.

jaxonart's picture

The logos that are uploaded to the general library already do go through a process with admin as to whether they are accepted or rejected based on quality; It's the brief logos that are at this time accepted unconditionally....and that is the subject under discussion in this forum topic. It's the fact that they are AFTER the brief, released into the general library without question that could use a little tweaking IMO...personally I used to go through my uploads and delete them, revise them in some way if I felt that they could not be used for various businesses, but I rarely take part in the brief process anymore.

jaxonart's picture

so you all are suggesting that we all have to be tested in some way...retroactively? this is sounding a little crazy to me... some of the coolest designs are created by people who don't know what they're doing, because they don't know that there are rules, therefore they are not aware that they are breaking them... those would be newbies. I agree that some logos on here are really bad, and some are really great, and some of each of these are created by the same designers...

CT's picture

Bleh - I hate tests. I feel like I've already taken that test when i first joined.

jaxonart's picture

we could all be tested out the wahoo, but we all design some good logos, some bad logos, and some mediocre logos, no matter who you are or how long you've been doing this. I intentionally disregard the design 'rules' at times; sometimes it works, sometimes not. If my design is rejected, I move on and design another one. Some of the comments in this forum topic seem to have just gone way over to the arrogant side beyond what is rational and fair in my opinion.

CT's picture

Well - I doubt "bad" logos in a brief will damage the reputation of stock logos. To make it fair in briefs knowing the quality of the logos is not great, the admin can have a re-price option to price the logo to ensure it makes the brief. We will be notified if he says “logo quality is not aesthetically good enough, if you want logo in brief please reduce the price, to a reasonable price”

We can all work with that without being full scrutinized for not being the most awesome designer in the world.

I think this will help maintain the reputation of the site.