On August 23rd, Microsoft announced its latest rebranding. It was, shall we say, a little boring and invited a lot of criticism. As an interesting contrast, here is what 21-year-old designer Andrew Kim created for Microsoft in 3 days. Via
A 21-year-old designer's Microsoft rebranding better than the real thing
5 Comments
The conceptualisation and execution are done very well, but it still feels a little safe to me, if I'm really honest. The idea of a viewer seeing a window at angle because of the skyscrapers and such is really nice, but perhaps a little too abstract for some people to grasp. The designer does however address some interesting ideas about the perception of the MS brand when compared to other similar companies.
It's scraps.
Such is the lot, nothing is original.
Absolutely amazing. I guess there are many of the suggested concepts here if it had been possible Microsoft could have implemented them with immediate effect. Some of the things like the new Office logo is an excellent way of re-branding the aging Office suite making it appealing to youngsters who nowadays prefer open source productivity suites.
Of course people would not like new logos (if ever implemented for real) since everyone resists change but as time passes i guess it would be appreciated for sure.
I have to disagree with this design. Only the "Slate" for the "Metro"-UI works somewhat, the rest has no connection to any product.
If you ask me, Microsoft has done a good job in modernize their CI and their product designs; But this is as always only my opinion.
The Layout of this guy however does not work well if separated from the font or surrounding graphics like this skyscraper montage, but a logo has to work for itself; You can see that in his attempt to place this "Slate" on products like the Surface or the Nokia Lumia, there it is only a parallelogram and you cant get the connection to a specific product. That might be because it is a much to simple geometric form with not specific extras. As I wrote before, only the "Metro"-UI Slate works somehow, because it has a specific peculiarity to it.