Don't you hate it when some of your best ideas have been discarded by clients? It's time to bring those ideas back to life.
Sell your logos through us to reach new customers and clients from around the world.
We'll handle the promotion, marketing, and e-commerce. You handle the design.
Steps to sell your designs and make money
- Important: Take the time to read this page in full.
We are strict with these rules and if you don't follow them, your logos will be rejected.
- Register on StockLogos.
- Download the template (see attachment above).
- Create your logo, making sure to follow our rules and guidelines.
- Upload your logo and fill out all fields properly (instructions underneath each field).
- Wait for our confirmation email that your logo is published.
- Upload more designs.
- You will be notified when your logo is sold.
- In most cases you have to customize the logo for client's company name, client or site admin will contact you with such requests.
- In those cases, send the final files to client via email within 48 hours.
- You have to add your payment instructions into your account.
- You will be payed automatically.
How to prepare your files for upload
These rules and guidelines pertain to both store logos and contest logos.
Rules when preparing your logo design:
- The design must be original and completely created by you.
- You can not use any ready-made design elements, whether you paid for them or not, regardless of the type of license. Design elements that you can not use include (but are not limited to) stock vector designs, clip-art illustrations, illustrations included in dingbat/ornament typefaces, illustrations included as samples or symbols in vector graphics software, illustrations created by you following exact steps on an online tutorial, Wikimedia Commons graphics (or other graphics with a Creative Commons license) and Public Domain illustrations. Bear in mind that StockLogos clients may need to trademark the logo after purchase.
- Do not include personal signatures, watermarks, copyright notices (™, ©, ®), copyrighted/trademarked/patented products, copyrighted maps/globes, registered or unregistered trademarks or any work by other artists or designer.
- Do not include an existing identifiable product, imitate the design or style of an existing product or packaging.
- If you include a model or property you must be able to produce a signed model or property release on request.
- If you trace an image/photograph/sketch you must own the copyright to said image/photograph/sketch.
- Use Google Images and/or Tineye to make sure there are no similar existing designs.
- Avoid small details/lines that will not print properly or will not be recognizable when used at small sizes.
- Focus on symbols and less on typography, as the text will be changed to match client's company name.
- Use simple typography that is easy to change, use widely available typefaces.
- When using a free font, make sure to verify that the license actually permits commercial use of the typeface/font; it must explicitly say so. When in doubt, visit the website of the typeface designer.
- Use a fictitious company name that describes the logo or its possible use, for example "Blue Whale" or "Insect Photography". Do not use a generic name like "Company Name" or "My Brand"
- Avoid logo clichés (e.g., one-legged pointy man, swoosh, ubuntu (a.k.a. the group hug), globe/orb, molar, plain tree, plain paper plane, plain 3-layer cake, plain cupcake, plain jigsaw puzzle piece, plain two or three houses roofs, the famous boat/yacht, plain origami crane, etc.). We reserve the right to reject logos that are too common and may cause problems for our clients.
Rules when preparing your EPS file:
- Use the stocklogos-template-v3.eps file (found above, under attachments).
- Logo should not have background (unless the design doesn't work without one). You can show your logo on a background in the additional images and keep the main image with the standard transparent background.
- All fonts/type should be converted to curves/outlines.
- Remove unnecessary clipping-masks and opacity masks.
- Remove embedded raster images and any other elements that are not vector. Avoid effects (like drop-shadow, feather, glow, blur, etc.), they will produce raster images when expanded.
- Remove all unnecessary elements that are not part of the logo. Double check the outlines (Ctrl+Y or Command+Y), they should be as close as possible to the final art.
- If necessary, simplify your objects (the maximum number of anchor points is six thousand).
- Expand appearances and live paint objects and brushes.
- Use the CMYK color space (RGB colors can not always be reproduced in printing)
- The logo needs to be centered within the artboard of the EPS and resized, so that it fits within the margin/guide and fills out the page as much as possible (actually touching, but not exceeding the margin/guide of the StockLogos template). The attached file on top of this page includes four examples of logo placement.
- Optionally you can create extra EPS files showing additional logo versions, such as black and white, negative, variations in layout, etc. You can then combine all versions in a ZIP file.
- Save it as EPS (up to CS5) and select Preview Format as None to reduce the file size.
- Check the file size. It should normally be less than 10MB. If necessary you can ZIP it.
Rules when preparing the PNG file:
- Export the PNG file right from the EPS file in Illustrator using the File > Export command.
- Select Format: PNG.
- Select the check-box: Use Artboards.
- On the next screen select Resolution: 72 ppi.
- Select Background: Transparent.
- Double check the exported PNG file to make sure the dimensions are exactly 2000 x 2000 pixels.
Guidelines when preparing the optional additional images:
- Must feature the same logo in different colors, layouts or its usage.
- Must be square.
- Minimum dimensions are 400 x 400 pixels.
- Maximum dimensions are 2000 x 2000 pixels.
While our reviewers make every attempt to evaluate logos for these items, the responsibility is ultimately yours. Please keep a record of all works and source references in case of a dispute. If these rules are not followed we will reject and/or delete the logo. For multiple violation of our rules the designer will be banned from the site and his/her logos will be deleted from the store.
What kind of logos to design
The logos should be generic enough to be applicable to various businesses, but unique enough to become trademarks. It's best to have an iconic symbol and very simple typography that is easy to change. Most of our clients own small and medium sized businesses, so think about all the different types of businesses you find in a mall, commercial area or in the yellow pages.
Logo upload fields
Besides the files you need to fill out several fields when uploading a logo. Please make sure to spend time on filling out the required info as it greatly influences the chance of selling a logo. Also, please check your spelling and grammar.
Logo name should match the title in the logo files and ideally it should be a generic name that describes the logo and the industry it is intended for. Examples: "Fat Cat" or "Blue Fork". Do not use the name of an existing company in the title as it can be considered a trademark violation. Do not include the word "logo" in the title and do not use ALL CAPS.
Price can vary depending on how unique and well designed the logo is. You can set a price anywhere from $99 to $2,000. Average suggested price is around $300. You get approximately 75% minus PayPal fee (which is 3% to 5%) of the sale price so you need to multiply the amount you desire by 1.43. For example if you want to receive $100 for a logo you need to price it at $143. Effective from Aug 1, 2012 for the first 2 store logo store sales your share is 55% minus PayPal fee (3% to 5%).
Allowing bidding option on your logo lets clients suggest a lower price for your logo. You will receive an email from StockLogos when client posts a bid and you will have the option to accept or reject the price. We don't have counter bidding option. Make sure you are logged into StockLogos when accepting or rejecting a bid so the system knows it is you. After accepting an offer, the system will change the price and the client will receive an email asking them to complete the transaction; if the logo is not purchased in 72 hours, if you wish, you can revert to the previous price manually.
Designer available for further work option lets the client know that the designer is open for further design projects. It's strongly recommended to keep this on; clients frequently need the designer to perform further work creating the full identity for their companies. Such work is done outside of StockLogos directly between client and designer and is charged separately from the logo sale price.
By default all logos include customization as part of the services included in the sale price. Please be aware that if requested changes are not performed on client's request by the designers we may have to return the sale price to client and the designer will not be paid.
Logo Category allows the designer to categorize the logo to an area that best matches the potential use of the logo. If the logo applies to many categories select the best matching one only.
Logo Tags allows the designer to enter up to 10 keywords that match the logo. You can only pick from existing keywords. Start typing a word and pick the one you like from the options that are offered. Separate keywords with a comma. If your logo includes a dominant letter enter it as a single letter such as L.
Description field is the place where you should describe what the logo is all about. Describe the colors, the shapes, the symbols, the meaning and ideas behind the logo. Do not include any personal messages, like "hope you like it" and avoid emoticons. Do not repeat offered services that are already listed. Do not offer extra services on top of the logo. Do not include external links. If you wish, you can include some relevant keywords. The description field should have a total of about 70 words, including the actual description of the logo.
Possible uses allows you to suggest possible uses for the logo. Try to imagine what sort of companies can use this logo and list them here. The possible uses field should have a total of about 70 words.
Contest is a drop down selection field that is only visible if you're uploading a contest logo. Please make sure to select the correct contest. Do not upload non-relevant logos to contests.
Please do not abuse any of these fields to gain any unfair advantage in search or other listings. Such behavior will be considered as violation of our rules.
Designing for contests
On the contests page click the titles to see the full description of the job. Note that all contests are Private meaning you have to be logged in to see the details.
Contest logos are specifically designed for a contest posted by a client. These logos must answer the requirements listed by client in the contest. Pay attention to the Open/Closed status of the contests and the available remaining time on them. You are not allowed to upload or change a contest logo after the contest is closed. Do not use external resources to submit to a contest.
If the client rates your contest logo, you will get an email notification. The options are:
- Liked - means the client likes the logo (but it doesn't mean it's the winning logo
- Not Liked - means the logo answers the contest requirements, but doesn't appeal to the client emotionally
You will receive a "Winner" notification separately if the client has chosen your logo. Only winning logos are payed the listed amount. You will also receive instructions how to upload the vector files for client for the winning logo. You will be payed once the files have been handed over to client.
Contests are "Blind" meaning that designers can't see each other's designs while the contest is still open.
Contest logos will not remain on the site for sale after the contest winner is chosen and the contest is closed. If you didn't win the contest, after the contest is closed you can modify the contest logo for general use and upload to the store. Make sure to change the name to avoid trademark/copyright infringements.
Please note that the contest logo upload for is different from the store logo upload form (there is a Submit Logo button in every open contest). In order to upload logos to contests, StockLogos requires designers to upload at least one store logo. After the approval of this store logo the designer can submit contest entries. The objective of this rule is to make sure the designer understands the site rules correctly and it's in the benefit of the designer, client and StockLogos.
When the client purchases a store logo, he has the option to request a change on the sold logo page. This request along with client's contact details will be emailed to the designer. This information is also shown on the sold logo page visible to the designer only.
The designer must perform these changes within 48h.
The final files including the vectors must be sent to client by email. If client requests for more changes they should be done within reasonable limits for free.
Changes can be requested on winning contest logos as well to fine-tune the logo.
This customization service is included in the logo sale price and the designer must not charge the client for it. The designer also must not wait to be paid by StockLogos before sending the files.
We can currently pay designers in three different ways: PayPal, Skrill/Moneybookers and check.
Here's how to edit your payment information: Click on "My Account" on the top, then click on the "Edit" tab, then click in "Personal Information" near the top. There, you should select the Payment Method and enter your PayPal or Skrill/Moneybookers email address or your physical mailing address if you want to be payed by check. Do not forget to click on the "Save" button near the bottom.
You only have to add your payment information into your StockLogos account when you sell a logo. Until then open a PayPal account if you can as it's the fastest and most convenient way of payment. For check payment you need $200 in credit.
The first store logo payment usually takes up to 5 weeks after logo purchase date. After the first one all logos are payed within 7 days of logo purchase. These numbers are approximate, sometimes there are slight delays for various reasons.
For the first 2 sold logos you get 55% (effective Aug 1, 2012) and after that, you get 75% of the sale price. We also deduct a PayPal fee from your share, which is about 3% to 5%.
For auditing purposes all US vendors (designers) must complete the attached form W9 (see top of the page). The IRS will be notified of all U.S. vendors who are paid $600.00 or more during the year. Attached is the Form W9 which must be completed, signed and dated. Payment will not be made unless the form is completed and returned to email@example.com.
Your profile only shows your own approved logos and the designs you bookmarked on the site. Any other information you enter in your profile is private. It is not allowed to reveal your private information anywhere on the site. Designers and clients are meant to be anonymous; only known by their usernames.
Working with clients
When a client buys your logo in most cases you will be contacted for customization. You can and should communicate with the client directly. Usually the clients need further work on the identity and you can work with client directly for an extra fee outside of StockLogos. One of the main objectives of StockLogos is to connect designers and clients for a mutually fruitful business relationship. You're not allowed to sell your logos posted on StockLogos to clients who found your logo on StockLogos outside of StockLogos.
Selling your logos on your own
If you happen to sell one of your designs on your own to your own clientele you have the responsibility to immediately remove the same logo from StockLogos. You're liable for any event when the same design is sold to two different clients.
What rights are you selling
Each logo is only available to be purchased once. When a client purchases a logo, he is buying all rights to that logo from you. This means he has exclusive and complete control over the logo's publication, distribution, and reproduction without any time limit. This is necessary for the client to make the logo unique to his organization. It also provides him with the flexibility to use it in whatever way is best for his organization. You can still display your sold logo in your portfolio for the sole purpose of promoting your services. If the client requests to remove it from your portfolio he has the right to do so and you have to comply.
Important rules to follow
It's not allowed to break any of the rules detailed above regarding uploaded logo work.
You're not allowed to promote your website, email address or other contact information anywhere on the site such as in your username, in logo descriptions, in comment or in forum topics. It's okay to use your business or real name as your username as long as it's not a website or email address format.
It's not allowed to offend anybody on the site by personal attacks. It's okay to criticize each other's work in a professional and helpful manner.
On contests please do not post a link to your logo or ask for feedback in comments. The comments are strictly for asking questions from contest holder in order to clarify the contest requirements.
We reserve the right to delete any users, logos, contests, forum topics or comments on the site if they do not comply with our rules and hurt the business in any way.
If a user breaks the rules he gets a strike one warning in email. After the third strike the user will be banned for life from the site.
Thanks for being a good member of the community and following our rules.
If you need any help with understanding the above information or following the above instructions please feel free to email us or chat us up on when it's available. We'll be glad to help to make sure you can maximize your potential on StockLogos.
May the creativity be with you!