Unique, memorable, fashionable, simple yet strong logo represents time, watches, dials, round the clock services, moving forward, growth, around the globe, revolving/orbiting, day and night, 24 hours, variety of products, clarity, chain, and etc. etc. This is what 'we watch' day and night, all the time. Minor changes after purchase will be free e.g., font, text, size, color etc.