After analyzing your brief and googling your product we came with 3 ideas.... As you said we used the main character (the monkey) on the logo of the whole line and also featured a big smile in each proposal.... We hope you like them all... In the first two proposals we are presenting the one color version but in the third one we are presenting full color versions of the logo... This is just to provide you with the extended possibilities and personalities you can add to each logo.... Also if you dont like the colors you can change them after purchasing the image... We used a very curved font because after applying 250 surveys in our cite we concluded that our targets (kids 0-9, mom's looking to decorate nursery/kid's room and also teachers from kindergartens are usually more attracted to this type and also to bright neon-like colors or rainbow styled logos because they represent happiness and healthy environments) We dont used the Millcove an Friends sub-line because you need to create and to position the brand first and then the Millcove and Friends collection can be added in web, print or general advertising. Its like Toys R Us or Fischer-Price they always use their main image and then the secondary one to promote an specific product, promotion or idea.