TeeHee! Isn't this a fun brand? keyideas: blue, panties, U, bum, bottom, butt, under garments, letter, typography, BVDs, G-string, bikini, boxer shorts, boxers, bra, briefs, corset, drawers, intimate things, jockey shorts, jockeys, lingerie, loincloth, long johns, panties, shorts, skivvies, smallclothes, underclothes, underclothing, undergarment, underpants, undershirt, underthings, undies
Underwear retail or undergarment production, lingerie store or perhaps adult diaper shipper... This clever use of negative space in the letter U could be repurposed for diet or body awareness forum.