A simple logo. Despite being seemingly abstract, it tells a story. A green outer circle relates to the company´s area of expertise. Two small white dots represent advisors or their knowledge, that through the arrows is added to the white/red circle in the middle. All this added together represents a target and a focus on it. Typography chosen is kept modern to promote relevancy of company´s expertise, taking a young target group into account and together with a tagline creates an impression of a strong statement, making the outcoming image convey confidence and trustworthiness. The juxtaposition of two strong and contrasting colours, creates a composition that definitely calls attention but through the combination with simplicity of its shapes, remains balanced.
A logo is a metaphor for the character and objectives of the company. Advisory services lead to achieving the career goals, and advisors themselves serve as landmarks or direction indicators.
Logo looks good in different sizes and allows for use on different media. It remains recognizable when scaled down, and can be successfully transformed to black and white version.
I am happy to provide free post-purchase assistance with any minor changes needed.