Sign depicts stylized human face with a smile. Friendliness, trust, spreading the word, and creativity are things which this sign incorporates in its appearance . Also, letters P & R are present in the logo as part of the overall activity of agency ( PR, public relations), letter P (eye) can be depicted in symbolic way as magnifying glass( which means that all personalized service and focus on individuals behind the business is done with full attention and care...), small letter r (green color) depicts smile as important part of agency services ( friendliness, trust...). Colors and typography can be changed and modified for free as well as logo itself.