Once I read updated brief, I decided to update my design too.
Creative, clean, modern and colorful logo, which is created according to the brief of “Providence Produce Wholesale”.
Once you look at the logo you can easily say it is a business which is related to fruits and vegetables. Furthermore you can say it might relate to organic.
With two illustration of orange and apple with the type of letters and colors are used here represent it is related to fruits and vegetables business. Green color represents organically produced products.
I hope this logo could have a bright future as well as long life. Event it is not too busy logo. I meant once you look at on the logo you can read it clearly.
Vehicle branding is a main advertising method especially in this kind of business. When you put this logo on the refrigerate container, it looks so nice and clean. When you used it on the flute-board fruit box, it looks even better.
This logo meets most of your requirements. I hope you love this design very much.
Further changed can be done upon request.