The logo was created with the brief of “Next Generation Information Technology Consultant” in mind. --------------- I like to describe what logo reflects: There are three arrows in the top of the logo. They have 3 different colors, same combination which tag line has. Those three arrows stand for “IT Governance - IT Strategy and Planning and IT Process and Function”. They are pointed to center. It means “IT Governance - IT Strategy and Planning and IT Process and Function” are together to build “Next Generation Information Technology Consultant” The texts are used here is modern type and it gives next generation look for the logo too. Curved shapes reflect the flexibility and reliability of the company. This logo is nicely visible on web sites. It has principal colors in web designing; RED, GREEN and BLUE. (RGB) Probably IT people familiar with the computer monitor more than printed media. The color combination helps to remember this logo in their mind forever. Technically computer monitors and televisions build with RGB and able to generate true color as it is on the logo. The logo is nicely visible on printed media too. You can use this logo on printed media such as business cards, letter head or annual report. It is clear on dark background same as on white background. (I tested with Heidelberg GTO & Xerox Docucolor) Finally “Next Generation Information Technology Consultant” company has a logo which reflects “IT Governance, Strategy and Process” in unique way! --------------- Further changes and color adjustments can be done at no extra cost after purchase of the logo if required. ---------------