This solution of logo represents 5 stripes that move away from foreground (as a street in perspective) example: the stripes follows the same direction and are actually the services that the company offers "Governance - Strategy - Planning - Process - Function " represented very simply. Everything goes to up ( new value of the services , positive services ), even the smaller text where is written what you do is placed over NEXGEN to highlight the value added trough you're business. The stripes are a little bit trasparent, are moving with speed so lets contrails in the back ( as an airplane tha lets smoke because move fast ). The logo imitates the perspective. Blue color as dynamic color