NAME CHOICE: mewaz’a – pronounced me-waz'-A, meaning ‘Distributor’. Its a well-rounded soft-toned word with interesting inflections, easy to read and comfortable to pronounce. FONT CHOICE: A mix of both (Lucida Light and Lucida Italic), it’s a unique combination, giving mewaz’a its own distinctive identity with the deliberate choice of all lowercase letters suggesting a contemporary visual dynamic. FLORET DESIGN: Based on the theme of ‘distribution’, we looked at the concept of a flower effortlessly dispersing its seeds in the breeze and its rejuvenating undertones. COLOUR SELECTION: Neon Green and Prussian Blue. ‘Neon Green’ for the Floret, conveying vitality and energy, juxtaposed with the cool refinement of the ‘Prussian Blue’ mewaz’a, together delivering a stylish and contemporary logo.