Global Real Estate Services
Thu, 09/09/2010 - 10:21
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10 Comments
This has a hint of art nouveau to it. Perhaps if you thinned out the type a little it would help with the elegance you're aiming for? I like the shape though :)
Exactly! It's obvious I thickened it up :| I was worried the original was too thin to see... oh boy, well at least it's a little clearer what i was aiming for.
I think it has a hint of my Global logo in it to be honest!! lol The font and font placement is identical!! I suppose I should flattered maybe? I hope this is not going to happen often.
I only have the typical fonts on my desktop at home, and i just looked at your logo and the fonts are not identical. The text placement is close, but that's how I made my logo work - And why would be flattered? Our logos are so different!
What I mean is the whole concept is the same. I'm not bothered though. When I should be flattered i'm reffering to a well known quote 'imitation is the highest form of flattery'. I see your new Global logo has some simimalarities to another logo I submitted this week although not for Global. I didn't mean and still don't mean my comments to come over in the wrong way, sorry if they sound like they are,
matt.
Many logos use illustrative elements to create a baseline under which type or a message can sit. It's not a new idea by anyone on here, but is a well established way of creating a strong and classy brand identity that works well in the context of this brief. Logos like this one work well for stationery etc too.
CT: The problem with thickening up fonts (is it Trajan btw?) is that the serifs and kerning can be affected in such a way that when printed small, the definition is really lost. You could really lighten up the whole feel of this logo by using the font in its original form, and just thinning out the baselines a bit. This could work really nicely. Maybe lose the white space in the arch too and it's pulling the eye into that negative space.
It is Trajan! So, make the white space solid? Or remove the arch period? I had it without the arch and it looked sort of blocky to me. I will modify this one as well. I actually really like this logo.
So you should, it's a good logo with a nice flow to it. The arch has a white space in it, and I thought that the space was competing with your eye for the other elements. If you remove the white space, or thin out the design as you've discussed this will probably tame it a little. If you're unsure, try squinting your eye so the logo blurs and the shape becomes a bit more even, and anything that isn't sitting right will jump out. This is also a good trick for telling if colours share a similar tonal space too.
I revised it, how does it look now?
Looking good CT!