This logo is an ambigram; it can also be read upside-down. This type of design is also known as vertical palindrome, designature, inversion or FlipScript.
It goes without saying that this is a unique design. So these letters can't be easily altered except maybe for the color and stroke. On the other hand, this logo could be reduced to one word... In that case, it could be read as two different words depending on the orientation. [Entertainment, Marketing, Elegant, Globalization, Concept, Customer-centric, Icons, Immersion, Digital Remastering, Graphic, Bricks-and-clicks, Paper, Commercial, Music, Conceptual, Visual, Motion, Cubic, Bluetooth, Folksonomy, Science, Broadcasting, Web 2.0, Motherboard, Framework, Artistic, Energy, Cloud, Social bookmarking, Best-in-class, Perspective, Streamline, Multimedia, Movies, Brainstorm, Animation, Three-dimensional, Design, Real-time, Package, Modularity, Netiquette, Diversity, HTML5, Typography, Vector, Scalability, IT, Proactive, Return on Investment]