This fun logo features a cartoon penguin on a light blue circular background. The penguin is eating a frozen dessert; an ice-cream bar. This particular ice cream bar has a thin chocolate coating to prevent the melting and dripping of the interior vanilla ice cream. Clearly, the penguin is enjoying his first bite and has his eyes closed in pure delight. There is a subtle heart shape present on the penguin's face (and to an extent, on his beak). Also, the penguin's head and beak form a shape reminiscent of the "f" of "frozen". Furthermore, there is even a hint of a Yin and yang symbol.