Thanks... possibly a bit less simple than the brief requests, but I actually think that if the brand is aiming for 'image conscious' males it might be an idea to go for something quirky and unique, as it will give the brand a strong sense of identity and fashionable cool. The vintage stylization and the character himself help to maintain the 'sophisticated' and 'elegant' aspects of the brand whilst also evoking a sense of the 'egocentric' and 'exclusive' as mentioned in the brief. Also the vintage look further supports the idea of exclusivity as the logo projects the idea of a unique one-off... i.e. Peacock can provide goods of high quality rather than the mass-produced fashion you see everywhere on everyone.