As coreyott said in the brief we intended to show creative heads as an american roots event planning agency but with the european edgy touch. You should change the "Gala events. Weddings. Events" subline for "Event Planning" one because with this one you will be able to enlarge you attack area and not sound repetitive in your own logo. The colors used are very neon-like to obtain the interest of any client or potential customer when used in print or general advertising. Also we think is very important to show the Icon or Form of your brand to be able to position it very quickly and to let the users make a relation between the colorful and edgy head with "Creative Heads"